The Hokkai Heso Matsuri, also known as the "Belly Button Festival," is one of Japan's most unique and playful cultural celebrations. Held annually in the small town of Furano, on Japan’s northern island of Hokkaido, this festival puts a fun spotlight on the human belly button (heso in Japanese), with participants painting faces on their midsections and dancing through the streets. It’s a joyful and quirky way for the town to celebrate its central location in Hokkaido, symbolizing its "belly button" position on the island.
Why You Should Experience the Hokkai Heso Matsuri
Hokkai Heso Matsuri is more than just a funny celebration—it’s a festival that brings people together in laughter and joy. By embracing the light-hearted theme of the human belly button, the festival reminds us of the importance of humor, unity, and creativity in life. It’s an event filled with charm, where locals and tourists alike can immerse themselves in a friendly and welcoming atmosphere. 🎨😄
How the Festival Works
The Hokkai Heso Matsuri takes place every July, attracting visitors with its colorful parades and energetic dancing. Participants paint elaborate faces around their belly buttons, using their stomachs as canvases, and wear costumes that complement the theme. The highlight is the Heso Odori (Belly Button Dance), where groups of dancers parade through the streets, showing off their belly art and performing synchronized moves to lively traditional music. Along with the parade, the festival includes street food, games, and various contests, making it a family-friendly event.
What You Must Know
If you’re planning to join the festival, you can even take part in the belly button painting and dance! The town provides face-painting workshops to help you prepare for the festivities. Be ready for a light-hearted and carefree atmosphere—this festival is all about having fun and not taking yourself too seriously. Furano is also known for its beautiful lavender fields, so it’s worth exploring the area during your visit. The Hokkai Heso Matsuri is a unique slice of Japanese culture that will leave you with unforgettable memories and plenty of laughs!
Link : https://www.visit-hokkaido.jp/en/event/detail_11076.html
