[Summary] Activate Technology & Media Outlook 2024

 

• Consumer Time and Attention: American consumers are increasingly multitasking, leading to extensive technology and media usage.
• Super Users: A focus on "Super Users" who heavily use and spend on technology and media is crucial for growth.
• Generative AI: A significant rise in the use of generative AI for web searches is expected, impacting major technology businesses.
• eCommerce: Global eCommerce is set to grow substantially, with online retailers launching their own marketplaces.
• B2B and Enterprise Software: Anticipated growth in B2B technology spend, driven by AI innovations.
• Gaming: The significant role of "Super Gamers" in the gaming industry and their potential early adoption of the Metaverse.
• Metaverse: Increasing active users in virtual world platforms, with generative AI accelerating development.
• Spatial Computing: Evolution of spatial computing beyond headsets, with integration in daily life.
• Social Video: TikTok's expansion in social video, rivaling other platforms.
• Video Streaming: Growth at the expense of traditional TV, with a focus on ad-supported tiers and international markets.
• Music and Podcasts: Changes in music discovery and consumption, influenced by AI.
• Sports Betting: Growth in sports betting with more states legalizing it.
• Live Entertainment and Experiences: Continued consumer spending on live events.
• Technology and Media Revenues: Forecasted growth in internet and media revenues driven by advertising.

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