Skip to main content

[Summary] Activate Technology & Media Outlook 2024

 


  • Consumer Time and Attention: American consumers are increasingly multitasking, leading to extensive technology and media usage.
  • Super Users: A focus on "Super Users" who heavily use and spend on technology and media is crucial for growth.
  • Generative AI: A significant rise in the use of generative AI for web searches is expected, impacting major technology businesses.
  • eCommerce: Global eCommerce is set to grow substantially, with online retailers launching their own marketplaces.
  • B2B and Enterprise Software: Anticipated growth in B2B technology spend, driven by AI innovations.
  • Gaming: The significant role of "Super Gamers" in the gaming industry and their potential early adoption of the Metaverse.
  • Metaverse: Increasing active users in virtual world platforms, with generative AI accelerating development.
  • Spatial Computing: Evolution of spatial computing beyond headsets, with integration in daily life.
  • Social Video: TikTok's expansion in social video, rivaling other platforms.
  • Video Streaming: Growth at the expense of traditional TV, with a focus on ad-supported tiers and international markets.
  • Music and Podcasts: Changes in music discovery and consumption, influenced by AI.
  • Sports Betting: Growth in sports betting with more states legalizing it.
  • Live Entertainment and Experiences: Continued consumer spending on live events.
  • Technology and Media Revenues: Forecasted growth in internet and media revenues driven by advertising.


Popular posts from this blog

A dancer dressed in traditional Mexican attire

A dancer dressed in traditional Mexican attire, specifically a vibrant, embroidered dress that radiates cultural significance. The dress features intricate floral and butterfly patterns in vivid colors, standing out against the dark background and stage, suggesting a performance setting. The dancer's seated pose, with her arms gracefully extended to either side, highlights the circular expanse of her skirt, creating a visually striking composition. The use of spotlighting emphasizes the dancer and her attire, casting the rest of the stage into shadow and drawing the viewer's attention to the details of the dress. The flowers adorning her hair further enhance the traditional and festive theme, adding a touch of elegance and authenticity. This scene likely captures a moment from a folkloric dance performance, celebrating Mexican heritage through costume and choreography. The careful attention to the dress's design and the poised, centered posture of the dancer suggest a perfo

10 Fun Things to Do This Saturday That Will Make Your Weekend Unforgettable

Saturdays are perfect for unwinding and making the most of your weekend. If you're looking for some inspiration to turn an ordinary Saturday into an extraordinary one, here are ten fun activities that will leave you with unforgettable memories. 1. Why Make Your Saturday Special? After a long week of work or school, Saturdays are your chance to relax and recharge. Engaging in enjoyable activities can boost your mood, reduce stress, and improve your overall well-being. Moreover, creating memorable experiences can strengthen your relationships with friends and family. 2. How to Make Your Saturday Unforgettable Here are ten activities that promise to make your Saturday both fun and memorable: Explore a New Hiking Trail: Find a local trail you've never visited before. Hiking not only provides physical exercise but also a chance to connect with nature. Visit a Farmer's Market: Discover fresh, local produce, artisanal goods, and enjoy a vibrant community atmosphere. Have a Picni

The Future of Relaxation: Innovations in Massage Chair Technology

 In the fast-paced world we live in, finding time for relaxation and self-care can be challenging. Massage chairs have emerged as a convenient solution, offering the luxury of a professional massage within the comfort of your own home. This article delves into the latest innovations in massage chair technology, highlighting why these advancements matter, how they work, and what you need to know to make the most of them. Why Innovations in Massage Chair Technology Matter The evolution of massage chair technology is not just about luxury; it's about enhancing overall wellbeing. Modern massage chairs are designed to address specific health issues, from relieving chronic back pain to reducing stress and anxiety. These innovations make massage therapy more accessible and effective, providing tailored experiences that cater to individual needs. With advancements in technology, massage chairs are becoming more intelligent and efficient, promising a better quality of life for users. How In

Ultimate Guide to Budget Travel: See the World Without Breaking the Bank 💸✈️

 Traveling the world doesn't have to be an expensive endeavor. With a little planning and some savvy tips, you can explore new destinations without emptying your wallet. This guide will show you how to make the most of your travel budget while still enjoying incredible experiences. Why Budget Travel? Budget travel is not just about saving money; it's about making travel accessible to everyone. Here are a few reasons why you should consider it: Affordability : You can visit more places for longer periods. Authentic Experiences : Budget travel often means staying in local accommodations and eating local food, giving you a more authentic experience. Sustainable Travel : Spending less can also mean being more mindful of your travel choices, which often leads to more sustainable practices. How to Travel on a Budget Plan Ahead : Research your destination thoroughly. Look for the best times to visit when flights and accommodations are cheaper. Flexible Travel Dates : Being flexible wi