[Summary] ACCOR Meeting Expectations Report 2024


  • Global Business Landscape: Significant changes in work, lifestyle, and spending due to recent global events.
  • Hybrid Events: Integration of virtual, hybrid, and in-person events, offering diverse engagement and connection opportunities.
  • Sustainability: Growing environmental awareness leading to innovations in eco-friendly event planning.
  • Balance in Business and Travel: Emphasis on balancing time, productivity, wellbeing, cost, carbon footprint, and commerce in event design.
  • Future Trends: The report discusses key trends shaping the meetings and events industry, providing blueprints for future success.