[Summary] ACXIOM CX Predictions 2024

 

• Shoppable Ads: Integration of AI-informed digital advertising and e-commerce, allowing direct product purchases through ads.
• Proactive Customer Service: Use of conversational AI for seamless customer experiences, with a focus on transparency and efficiency.
• Healthy Acquisition and Retention: Emphasis on reaching high-propensity prospects and loyal customers using AI-driven strategies.
• Predictive Personalization: Hyper-personalization in marketing using generative AI
• Shoppable Ads: Integration of AI-informed digital advertising and e-commerce, allowing direct product purchases through ads.
• Proactive Customer Service: Use of conversational AI for seamless customer experiences, with a focus on transparency and efficiency.
• Healthy Acquisition and Retention: Emphasis on reaching high-propensity prospects and loyal customers using AI-driven strategies.
• Predictive Personalization: Hyper-personalization in marketing using generative AI applications, anticipating customer needs for a competitive advantage.
• Sustainable CX: Using AI for cost minimization