[Summary] ADM_2024-global-consumer-trends

 

• Technology in Food: Advances in technology are changing how we produce and consume food, focusing on health, environment, and ethics.
• ADM's Trends Framework: ADM uses a framework to understand and predict consumer behavior, emphasizing technology's role.
• Innovative Technologies: Key areas include agriculture (like urban farming), ingredients (like AI-generated flavors), production (like 3D food printing), delivery (like drone deliveries), and consumer tech (like AI diets).

• Four Transformational Areas:

• Flavor & Color: Using technology to create food that matches personal tastes and experiences.
• Diverse Food Choices: Offering a variety of foods, including plant-based and sustainable options, using new technologies.
• Personalized Nutrition: Customizing food and nutrition based on individual health and preferences.
• Agricultural Tech: New farming technologies focusing on sustainability and efficiency.

• ADM's Role: The company uses these insights and technologies to grow its business and meet changing food and wellness needs.