[Summary] ACCENTURE_Life-Trends-2024 in one minute
- : Consumers expect better experiences, but companies are focusing on cost reduction and profit increase, leading to decreased quality in customer service.
- : The rise in interactive AI usage has enabled internet users to access more personalized and relevant information, significantly altering interactions between brands and consumers.
- : Current content and products lack creativity and are limited by technological constraints, making it challenging to offer fresh and differentiated experiences to consumers.
- : There is a need to recognize and positively manage the impact of technology on human life.