[Summary] ACCENTURE_Life-Trends-2024 in one minute


  • Consumer Experience and Pricing: Consumers expect better experiences, but companies are focusing on cost reduction and profit increase, leading to decreased quality in customer service.
  • Interactive AI and Changes in Internet Experience: The rise in interactive AI usage has enabled internet users to access more personalized and relevant information, significantly altering interactions between brands and consumers.
  • Creativity Crisis: Current content and products lack creativity and are limited by technological constraints, making it challenging to offer fresh and differentiated experiences to consumers.
  • Humanizing and Controlling Technology: There is a need to recognize and positively manage the impact of technology on human life.